14 WEST NEWS
PEOPLE: Our New Director of Marketing and Design
People: Director, Marketing & Design Announcement We're excited to share some great news at 14 West. Please join us in congratulating Brian Gunning on his promotion to Director of Marketing & Design. Brian brings a powerful mix of creative vision, strategic...
8 Ways to Put Your Trade Show Booth to Work Between Events
Turn Your Exhibit Into a Year-Round Marketing Asset Most companies don’t have a trade show problem, they have a utilization problem. They spend $50,000… $100,000… sometimes far more… to design it, build it, ship it, install it and staff it. And then? They put it in...
From ‘MOST POPULAR’ to ‘ETERNAL’ – 2026’s Best Selling Promos are Relics in the Making
The promotional products that generate the most impressions are rarely the flashiest or trendiest. They’re the products that become part of everyday life. The fleece that lives in the backseat for years. The tote bag that makes hundreds of grocery runs. The cap that’s thrown on every weekend. The pen that somehow survives every move.
Tradeshow Preparation 101
Because PANIC Is Not a Strategy Oh, we've been there, where you're going. Tradeshows. They can be amazing, or they can be the toughest week of your life. Let's make it amazing! Everything works backward from the show date. 24 Weeks Out (6 Months) Define Your Goals...
Built Into Us – Introduction
Built Into Us A series about the makers, craftspeople, and creators of 14 West. At 14 West we're builders and craftspeople, and for most of us it wasn't an accident. We sought it out. Combined, we have over 150 years of tradeshow-specific experience backing us up. ...